The Upsell

Developed over 5000 years of history, the traditional Chinese approach to sales involves deploying armies of salespeople to flank the merchandise, and opening a single cashier three floors away to ring up sales. Stamped receipts issued by this critical employee can hypothetically be exchanged for the actual product, although we've never heard of anyone successfully completing the transaction.

Perhaps times are changing though. Along with efforts to lure the few remaining foreign factories into central Hunan, the Chinese Government has recently begun a program to encourage the import of advanced western sales techniques. Key among these is the classic upsell, whose sudden emergence this summer has turned it into the latest marketing craze to hit the streets of Beijing. Join us in this podcast and we'll introduce it to you.